Commercial Awareness Compass #27 | The name game: the legal play behind stadium sponsorship deals
- Featuring:
- 17:00-17:30
- Wednesday 11th June
- An Expert Lawyer & Future Trainee Host
Join us for this week's Commercial Awareness Compass, a free weekly virtual session designed to help you develop the commercial mindset top law firms are looking for.
What's on the agenda?
Stadium naming rights are more than a branding exercise. Behind every headline deal is a legal minefield of exclusivity clauses, IP protections, reputational risk planning and regulatory hoops. This week’s episode breaks down the contracts that give brands their pitch-side presence, and why lawyers are key to making the whole thing work. From Premier League stadiums to more humble local grounds, we unpack how legal teams structure, protect and futureproof one of sport’s most high-stakes commercial plays.
What is the Compass?
Each Wednesday, a future trainee solicitor and an expert lawyer will guide you through one major news story, breaking it down from beginner to advanced levels. You’ll gain a deeper understanding of how the story impacts the legal industry and beyond, equipping you with the insights needed to stand out in applications and interviews.
What You’ll Get
- Live 30-Minute Session: A structured breakdown of a key story with expert analysis.
- Tailored Insights: Progress at your own level, from foundational concepts to advanced perspectives.
- Weekly Summary: Can’t attend live? Get the key takeaways sent straight to your inbox.
Whether you're just starting out or aiming to refine your commercial awareness, this session is your opportunity to gain real, actionable insights to boost your legal career.
