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Iconic stadium sponsors are being covertly hidden at FIFA’s request during the 2026 World Cup. Stadiums like the Levi’s Stadium are being renamed to the San Francisco Bay Area Stadium and all traces of these sponsors are being erased as part of FIFA’s ‘clean site policy’.
The football governing body (FIFA) has enforced a ‘clean site’ policy across all tournament venues. This requires stadiums to temporarily remove or cover up existing corporate branding and replace names with approved geographical titles. This is done to ensure only FIFA-approved brands get the airtime during matches, allowing the governing body to maximise its sponsorship income.
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