Researching firms is only the first step. This session will help you turn that research into a focused shortlist and a realistic application plan. You'll learn how to decide which firms are worth your time, how many applications to make, and how to balance ambition with practicality. We'll also explore why targeted applications consistently outperform mass applications, and how stronger firm choices lead to more convincing motivational answers. Along the way, you'll gain practical tips for managing deadlines, recruitment events and application timelines effectively.