Using social media to become commercially aware

Commercial awareness is a buzzword you’re going to hear all the time when you’re applying for vacation schemes and training contracts. In order to be successful in your applications, you need to display a high degree of commercial awareness.

  • Last updated Nov 12, 2019 12:38:09 PM
  • By Billy Sexton

How social media can improve your commercial awareness

We’ve already provided some tips on how to improve commercial awareness and asked a graduate recruiter what firms expect when it comes to commercial awareness. But we understand that many students would rather spend their time on social media than poring over the Financial Times. The good news is that social media can be an excellent tool to improve your commercial awareness. 


It’s very easy to use Facebook to become commercially aware. News outlets such as the Financial Times, The Telegraph and The Times have their own Facebook pages that you can like and follow on your news feed. You could take five or ten minutes out of your social media scroll to read an article that will help you become more commercially aware. 

However, these news outlets—and many others you might want to read—have put up paywalls. If you want to have access to their content, you could divide the cost of a subscription between your friends to make it cheaper.

You should also like law firms you’re interested in working for. They’ll post updates and tips on how to make your application stand out. Other pages you could like include for bespoke tips, careers advice and news about the industry.


Using Twitter to become commercially aware is very similar to using Facebook. Follow the pages and news outlets mentioned above, or any others that interest you. You should also follow The Law Society and the Solicitors Regulation Authority and keep up to date with the firms you want to apply to.

If you’re scrolling through Twitter and spot an article you’d like to read but you don’t have the time, you can favourite that tweet and come back to it later. 


First things first, if you don’t have a LinkedIn account already, it’s important that you set one up soon! 

LinkedIn is a professional social media platform that acts as your online CV. On LinkedIn you can follow a range of law firms and stay updated on their activity. You can even check out the profiles of people who already work at a specific law firm to get a taste of their educational and professional background. 

Be careful though: when you view someone’s profile on LinkedIn, they get a notification saying that you’ve done so. It’s best to make sure your LinkedIn profile is optimised for law recruiters, just in case they decide to check out your profile too.

Social media can be a great tool to help you improve your commercial awareness, but it should form part of your effort to make yourself the ideal candidate for vacation schemes and training contracts—make sure you’re using it in a way that is beneficial to your future career!

More like this

  • The PESTLE formulaBy Raphael Jucobin

  • Improve your commercial awareness: Case Study Builder & Exclusive Videos Premium content

  • How to become commercially aware Anna Vall Navés

    Developing commercial awareness is crucial for any aspiring lawyer, but it can often be difficult to know exactly how to go about acquiring it. While there are plenty of different methods that can help you become commercially aware, knowing how to read and understand relevant publications is essential.

  • Answering commercial awareness questionsTuula Petersen & Becky Kells

    Commercial awareness has become something of a buzzword in the legal sphere. Lawyers are required to demonstrate an understanding of commercial issues and contextualise current affairs within a legal framework. Consequently, recruiters will be paying close attention to the candidates’ commercial awareness during the interview, assessment centre and the initial written application.

  • Alternative ways of developing commercial awarenessKrishen Muthoo

    Krishen Muthoo runs through some alternative ways of developing commercial awareness. 

Recruiting? We can help