Using social media to become commercially aware

  • Last updated Aug 12, 2016 2:57:05 PM
  • By Billy Sexton, Editor,

Commercial awareness is a buzzword you’re going to hear all the bloomin’ time when you’re applying for vacation schemes and training contracts. Law firms, your lecturers and even the team at are going to be telling you that you need to display a degree of commercial awareness in your vacation scheme or training contract applications.

How social media can improve your commercial awareness

We’ve already provided some tips on how to improve commercial awareness and (because we’re kind and care about your career) even asked a graduate recruiter on what firms expect when it comes to commercial awareness. But we understand that it’s the 21st century and students would rather spend their time on social media rather than pouring over the Financial Times. What if you can kill two birds with one stone and become commercially aware using social media? Well, you can! Just follow the advice below.


It’s really easy to use Facebook to become commercially aware. Given that news outlets such as the Financial Times, The Telegraph and The Times have their own Facebook pages that you can like and keep up to date with on your news feed, it’s pretty easy to take five or ten minutes out of your social media scroll to read an article that will help your commercial awareness. The Financial Times and The Times have pay walls though, so if you want to have access to their content, you could divide the cost of a subscription between your friends to make it all the more cheaper.

You should also like law firms you’re interested in potentially working for. They’ll post updates and tips on how to make your application standout. Other pages you should like include (of course!) for bespoke tips and careers advice and news about the industry.


Using Twitter to become commercially aware is very similar to Facebook. Follow the pages and news outlets mentioned above. You can also follow The Law Society and the Solicitors’ Regulation Authority and keep up to date with the firms you want to apply to.

If you’re scrolling through Twitter and spot an article you’d like to read but don’t have the time, you can favourite that tweet and come back to it later. Technology, eh!?


FIrst things first, if you haven’t got LinkedIn already, it’s important that you set up one up pronto! If you don’t know what it is, it’s basically a professional social media platform which acts as your online CV.

Anyway, we digress. On LinkedIn you can follow a range of law firms and remain updated on their activity. You can even check out the profiles of people who already work at a specific law firm to get a taste of their educational and professional background. Be careful though, when you view someone’s profile on LinkedIn, they get a notification saying that you’ve done so. Best to make sure your Linked In profile is optimised for law recruiters just in case they decide to check your profile out too.

Social media can be a great tool to help you better your commercial awareness but should only form part of your effort to make yourself the ideal candidate for those vacation schemes and training contracts. 

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