Commercial Awareness Compass
The addiction economy and a new era for online safety
Henry Nelson-Case
Published Thu, 02 Apr
UK MPs recently rejected a proposal to ban social media for under-sixteens in a vote on amendments to the Children’s Wellbeing in Schools Bill. This decision avoids a blanket ban, which critics feared might drive young users toward darker corners of the internet. Instead, Parliament gave ministers specific powers to impose lower age limits on apps and restrict certain harmful features.
This decision creates uncertainty for the tech companies and ultimately raises questions about how they should prepare to operate under these new rules. Could this new regime prove more effective than a total ban? How will social media companies balance profit and regulatory pressure? And what legal risks do platforms face?
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