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Commercial Awareness Compass
From GenAI to general counsel: how clients are driving law firm innovation
Emma Lilley
Published Tue, 27 May
Law firms face heat from many places, but none more intense than from their clients. Increasingly scorched on client wish lists is the integration of AI into legal services, a shift highlighted by recent studies and ongoing market adoption. Cost-conscious businesses now expect quicker turnarounds, leaner invoices, and assurance that their external advisers haven’t remained fossilised in the pre-ChatGPT era.
Yet the legal sector stands at a crossroads, balancing eagerness for innovation against valid concerns over compliance, confidentiality, and whether AI delivers enough bang for its buck. Will firms meet these rising client demands smoothly, or might rushing to embrace AI open a Pandora’s box of unforeseen risks? Can smaller practices keep pace without overstretching budgets? And crucially, what ethical guardrails must firms enforce before confidently clicking ‘send’ on that AI-generated advice?
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