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Law firms face heat from many places, but none more intense than from their clients. Increasingly scorched on client wish lists is the integration of AI into legal services, a shift highlighted by recent studies and ongoing market adoption. Cost-conscious businesses now expect quicker turnarounds, leaner invoices, and assurance that their external advisers haven’t remained fossilised in the pre-ChatGPT era.
Law firms are now facing growing client expectations to use generative AI across a range of legal services. A recent Thomson Reuters study shows many in-house teams view AI as a route to efficiency and cost savings. Legal tenders also increasingly include questions on AI adoption. Firms are responding with multi-pronged strategies, including forming strategic alliances with AI companies, integrating AI tools into more tasks, and drafting internal AI policies to govern usage and safeguard client confidentiality.
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