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The Digital Markets Competition and Consumers Act (DMCC 2024) has come into force with powers that reshape how online businesses operate in the UK. The Competition and Markets Authority (CMA) can now act faster and more decisively, targeting practices that have quietly shaped the way people shop. Drip pricing and fake reviews are no longer grey areas. They sit firmly within the CMA’s sights, backed by the threat of significant fines and direct enforcement.
The Act gives the CMA new enforcement powers, allowing it to decide breaches and impose fines without going to court, as it needed to do previously. It targets drip pricing, where mandatory fees are added later in the purchasing journey rather than being shown upfront. It also introduces rules preventing fake or misleading reviews, including cherry picked feedback or fabricated ratings. The aim is to improve consumer confidence, ensure fair competition and stop businesses hiding important information during online shopping.
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