Commercial Awareness Compass
Follow for fallout: influencer deals and the legal risks
Brendan Collar
Published Thu, 07 Aug
Influencers don’t just promote products anymore, they shape entire brand strategies. With billions now being funnelled into influencer marketing, companies are choosing faces over billboards, followers over footfall. Platforms like TikTok, Instagram and YouTube have become critical distribution channels for product launches, brand loyalty, and global expansion. But while the reach is tempting, the risks can be severe.
What happens when an influencer’s reputation crashes mid-campaign? Who owns the content when a partnership ends? And how can a contract protect both the brand and the face fronting it?
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