Clients and Counsel: inside the real dynamics of legal relationships with BCLP and Aviva Investors

Clients expect technical excellence as a given and choose firms for how they work, not just what they know. Strong relationships rely on contact points across all levels, with trainees, associates and partners contributing to this experience. The best firms act as partners rather than suppliers, tailoring advice and work to the client’s business, culture and objectives. Titles matter less than trust, responsiveness and the ability to spot problems early, share feedback and fix issues together. Everyday habits such as picking up the phone and being candid help set law firms apart.