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The Digital Markets, Competition and Consumers (DMCC) Act 2024 has changed online consumer experiences in the UK by giving regulators new powers and cracking down on unfair commercial practices.
In this follow-up to our earlier episode outlining its aims, we are revisiting the Act now most of its provisions have come into force, to see how effective it has been.
What operational challenges are businesses now facing? How do legal teams, like those at Lewis Silkin, manage jurisdictional differences between UK and international user experiences? And are there any new elements businesses still need to consider?
The DMCC has replaced older consumer regulations, giving the Competition and Markets Authority (CMA) new, direct enforcement powers. Now, the CMA can impose fines or other sanctions without needing to go to court first. The statute targets unfair commercial practices, including fake reviews, drip pricing, and false scarcity claims. Some elements are still not yet in force but will change how businesses are required to handle subscriptions, adding in new cooling-off periods, and easy cancellation methods.
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