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Should putting football stars like Harry Kane and Erling Haaland on your advert get it banned in the UK? When companies spend millions to get elite talent to promote their services, generally their legal teams expect they can actually run their ads. However, Oddschecker recently had their gambling adverts featuring the two strikers banned by the UK’s ASA due to the risk posed to children.
Regulators banned gambling campaigns featuring top footballers, due to their influence over minors. Although Oddschecker used Instagram’s built in age-targeting to only advertise to adults, the Advertising Standards Authority (ASA) decided this alone was not enough to stop minors seeing the ads. Now, Oddschecker is left paying its stars, but with no advert to show for their money.
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