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Commercial Awareness Compass

It’s a red card for Oddschecker’s latest advertising campaign

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Henry Nelson Case

Henry is a 7 year qualified commercial lawyer with experience on a whole host of commercial contracts, having gained exposure to a diverse range of work through both working in-house and in private practice. Alongside working as lawyer, Henry also creates content on social media – where he strives to promote the importance of mental health and wellbeing in the workplace and challenges toxic corporate behaviours.

Published Thu, 04 Jun

Should putting football stars like Harry Kane and Erling Haaland on your advert get it banned in the UK? When companies spend millions to get elite talent to promote their services, generally their legal teams expect they can actually run their ads. However, Oddschecker recently had their gambling adverts featuring the two strikers banned by the UK’s ASA due to the risk posed to children.

On Oddchecker’s side, they argued the ad was only pushed to over-18 accounts on Instagram, but for the regulators, this was not enough. Why did automated age filters fail to prevent a major regulatory breach? How do companies balance regulatory compliance and promotion? And what does this mean for the footballers' brands ahead of the World Cup?

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