Commercial Awareness Compass
Too young for TikTok? Ofcom digs into its safety measures
Emma Lilley
Published Thu, 06 Aug
The UK’s communications regulator, Ofcom, has just launched an investigation into TikTok's UK operations. The issue in question? Whether its age-verification systems are adequately protecting children under the Online Safety Act.
Ofcom’s concerns lie with the social media company’s use of algorithmic age inference for age-checking, rather than traditional verification methods, which may leave underage users exposed to harmful content.
With potential statutory penalties running up to £18 million or 10% of global revenue, the stakes are high for all parties. Has TikTok’s reliance on data inference compromised child safety? How do tech companies balance user experience against strict regulatory compliance? And how are commercial lawyers guiding platforms through digital oversight?
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