Commercial Awareness Compass
Reputation on the ropes: When brands face public backlash
Brendan Collar
Published Thu, 11 Sep
In an era where social media can propel a complaint to millions within hours, brand reputation has never been more fragile - or more powerful. One post, one misjudged partnership, one policy misstep: that’s all it takes to send years of brand trust into spiralling. But with the right commercial and legal strategies, damage doesn’t have to mean disaster.
How do businesses build trust, manage crises, and rebuild when things go wrong? What does effective brand protection really look like from a lawyer’s perspective? When should a legal team act, and how? And why is a strategy essential before the storm hits?
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