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Commercial Awareness Compass

Data compliance meets commercial risk

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Brendan Collar

Brendan is a Commercial Legal Counsel at TikTok. He is a commercial specialist with expertise in advertising, marketing and commercial contracts, particularly in the tech, media, sports and retail sectors.

Published Thu, 31 Jul

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Data privacy has become one of the most commercially sensitive and legally complex issues for companies today. With every click, swipe or checkout, personal information moves through digital systems governed by inconsistent global regulations. From the EU’s GDPR to California’s CCPA, complying with this fragmented legal landscape is a full-time job, and the penalties for getting it wrong can be severe.

But the challenge goes deeper than fines. A data breach can shatter trust, destroy brand equity and spark consumer boycotts overnight. Businesses must now balance legal obligations with customer expectations, all while managing fast-changing technology and cross-border operations. So how do legal teams keep control?

What exactly is personal data under these laws? How do lawyers work with tech companies to draft meaningful, compliant privacy policies? And how are firms adapting to the AI-powered future of data?

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