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Commercial Awareness Compass

Apple & Microsoft in the Dock

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Henry Nelson-Case

Henry is a Senior Associate at Thrive Law, with a background in both private practice and in-house. His expertise spans across IP technology and comms commercial litigation.

Published Thu, 20 Mar

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Apple and Microsoft face formidable class action lawsuits in the UK. Apple stands accused of anti-competitive practices around its App Store commissions, while Microsoft faces claims of overcharging business customers tied to rival cloud platforms. These actions test how digital giants handle mass-scale disputes.

Is Apple’s signature revenue model at risk? Will Microsoft’s approach to cloud services be upended? In a climate where groups band together to challenge corporate strategies, the stage is set for financial strain, reputational damage, and a race to reimagine how products, pricing, and customer relationships must evolve under legal scrutiny.

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