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Commercial Awareness Compass

Google's ad-tech throne wobbles

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Henry Nelson-Case

Henry is a Senior Associate at Thrive Law, with a background in both private practice and in-house. His expertise spans across IP technology and comms commercial litigation.

Published Mon, 19 May

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The legal blows don't seem to be stopping for the global regulator's favourite punching bag. Coming just off the back of a similar ruling against its search engine business, Google is now facing ad-tech dethronement after a US judge recently ruled it is breaking US competition law by keeping all of the online advertising jewels to itself. With other regulators in the UK and EU also knocking, it doesn't look like there will be any stopping the current pressure.

Is Google about to face a major breakup? How might this affect the future of Big Tech? What strategic role will lawyers play in shaping the outcome?

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