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The legal blows don't seem to be stopping for the global regulator's favourite punching bag. Coming just off the back of a similar ruling against its search engine business, Google is now facing ad-tech dethronement after a US judge recently ruled it is breaking US competition law by keeping all of the online advertising jewels to itself. With other regulators in the UK and EU also knocking, it doesn't look like there will be any stopping the current pressure.
A US judge has ruled Google violated competition laws by unfairly dominating the ad tech market. Stating that Google controlled tools for publishers to sell ad spaces, advertisers to buy these spaces, and the marketplace linking the two. This decision follows Google's loss in a similar case involving its search engine dominance in 2024. When viewing the context of this decision, it is helpful to understand why this area of law is important. In summary, competition law aims to keep markets fair, so lawyers help firms spot and avoid behaviour that risks such findings.
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