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Commercial Awareness Compass

False endorsement and the multi-million-dollar battle over celebrity likeness

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Henry Nelson Case

Henry is a 7 year qualified commercial lawyer with experience on a whole host of commercial contracts, having gained exposure to a diverse range of work through both working in-house and in private practice. Alongside working as lawyer, Henry also creates content on social media – where he strives to promote the importance of mental health and wellbeing in the workplace and challenges toxic corporate behaviours.

Published Thu, 21 May

Dua Lipa has entered a multi-million-dollar legal battle with tech giant Samsung over the unauthorised use of her likeness. Specifically, the singer is alleging Samsung features her image on its new television packaging without consent, bringing up a host of issues including copyright and trademark infringement and misuse of likeness. In its defence, Samsung claims it relied on explicit assurances from a third-party packaging supplier.

For aspiring corporate lawyers, understanding how these deals work involves more than just knowing the claims being brought. How is this deal affecting other brands beyond Samsung? Who ultimately holds the financial liability when a supply chain partner slips up? And will evidence based on TikTok sentiment hold in court?

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