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Dua Lipa has entered a multi-million-dollar legal battle with tech giant Samsung over the unauthorised use of her likeness. Specifically, the singer is alleging Samsung features her image on its new television packaging without consent, bringing up a host of issues including copyright and trademark infringement and misuse of likeness. In its defence, Samsung claims it relied on explicit assurances from a third-party packaging supplier.
Dua Lipa has launched a $15 million lawsuit against Samsung over unauthorised image and likeness use on television packaging. This dispute highlights the immense commercial value of celebrity endorsements, as consumers directly associate these assets with trust and product approval. Unauthorised usage poses severe financial and legal risks to an artist because it can cause a material breach of exclusivity clauses held in contracts with rival manufacturers, and one image can disrupt millions-worth of complex deals.
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