Commercial Awareness Compass
Whose line is it anyway? AI’s copyright conundrum
Brendan Collar
Published Thu, 25 Sep
Artificial intelligence is no longer a novelty. It is rewriting the rules of intellectual property. Established copyright principles are colliding with AI-generated creations, forcing governments, businesses and lawyers to question who owns what and who should bear the risk when things go wrong. Name, image and likeness rights, patents in biotech, and ownership of AI outputs are all live battlegrounds.
The legal world is responding fast, with almost 1 in 10 new partners in UK law firms now working in IP. But are the rules keeping pace? And when content created by AI mirrors someone else’s work, who is truly on the hook?
What happens when an AI tool learns from a client’s IP? How do you contract around ownership disputes before they explode? And can innovation be encouraged without leaving rights holders exposed?
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