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Rhode, Hailey Bieber’s skincare brand, is being snapped up by cosmetics giant e.l.f. Beauty for a tidy sum of up to $1 billion, depending on business performance. No longer at risk of being condemned to the celebrity brand abyss, the deal is all the more impressive when you consider Rhode was only founded in 2022. Beneath the gloss, this acquisition shows how legal strategy underpins every stage of a startup’s journey, from formation to final sale.
Hailey Bieber’s skincare brand, Rhode, is being acquired by e.l.f. Beauty in a deal structured around cash, shares, and a performance-based earn-out. The company’s rapid rise and strong brand identity have made it an attractive target. Hailey Bieber will remain as Chief Creative Officer, helping to preserve the brand’s public appeal. For aspiring lawyers, the deal underscores the pivotal role that legal teams play in shaping complex acquisitions involving intellectual property, brand continuity, and founder involvement.
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